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The study aimed to identify the intellectual capital of a supermarket located in Santa Catarina, in the Valley off Itajai, belonging to a large supermarket chain through the perception of its employees and customers. Descriptive study was carried out through a case study approach with quantitative data obtained with a questionnaire consisting of 23 questions applied to 34 employees and 19 questions applied to 207 clients and prepared in accordance with definitions of Edvinsson and Malone (1998) and Stewart (1998). The results demonstrated that human intellectual capital is composed of staff helpful, efficient, cheerful, educated, motivated and good interpersonal skills. Intellectual capital has the structural efficiency of equipment, brand associated with excellent quality, favorable location and a pleasant and organized. Intellectual capital consists client participatory and people who rely on the suggestive grocery store and disseminate a positive way.

Intellectual Capital; Components of Intellectual Capital; Entropy of the information; Perception; Supermarket