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This article aims to investigate how material and social aspects associated with new technologies impact the development of business models for disruptive innovations. To that end, we conducted a case study, exploratory and qualitative nature of a company in the process of developing a business model for commercialization of an innovative solution for the analysis of coffee. For the interpretation of the data we chose to use the content analysis performed by pairing. The results showed that material and social aspects related to new technology can impact positively and negatively to the adoption of innovation by the coffee production chain.

sociomaterial vision of technology; business models and innovation