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Knowledge has become an important tool to the local development and the knowledge creating in the tourism sector in Goias is the main theme in this paper since it considers human development and education as central. Tourism has a national visibility and here we analyze how higher education contributes to the knowledge creating process and how it can be understood as innovation and entrepreneurship capacities in the local fi rms. So, this study aims to discuss how the education process helps working people in concern to the knowledge creation and in what sense the higher education for the professional of tourism is really aware of the local demands. The theoretical points are based on knowledge economy (Nonaka, 1997; Cassiolato, 2010; Lastres, 2005; Velloso, 2005; Krogh; Nonaka, 2001) and also on the innovation system (Lundvall, 2002; Rosenberg; Nelson, 1994). As a conclusion, we highlight knowledge creation and innovation in the firms as important tasks to local development.

knowledge; higher education; technology; tourism