Tamanho da fonte:
NETWORK OF VALUES IN THE HEALTH CARE SECTOR AND USE OF IT: DIFFERENT SOLUTIONS THAT COMPETE AND / OR THAT ARE COMPLEMENTARY
Última alteração: 2015-01-29
Resumo
The purpose of this study is the analysis of situations where the information techonology (IT) may contribute in a network of values in the health care sector. As a specific purpose, it detaches: analysing means to organize service operations using the IT. Through the analysis of the interactions in a network of values in the health care sector, specially in the companies that use IT, it's possible to develop differentiated strategies of acting in the market, that would create more value. Data collection for this study is supported by the exploratory method. This study also makes use of bibliographic research, documents research and generic data. The main source of data is a multi-case study encompassing health care enterprises. The results of the researching show that the means of relacting oneself through IT are countless and that this fact may create oportunities for business, amplifying the strong points of the company's business and creating new business
Palavras-chave
Service Operations; Information technology; Business Strategy; Creation of Value; Health Care Industry
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