CONTECSI - International Conference on Information Systems and Technology Management - ISSN 2448-1041, 7TH CONTECSI - International Conference on Information Systems and Technology Management

Tamanho da fonte: 
THE CORPORATIVE GOVERNANCE PRACTICE BY INFORMATION TECHNOLOGY TOOLS AVAILABLE TO THE INVESTORS OF THE BANK LISTED AT BOVESPA STOCK EXCHANGE
Marcos Antonio Gaspar, Silvio Aparecido dos Santos, Claudio Antonio Pinheiro Machado Filho, Sergio Silva Braga Junior

Última alteração: 2015-01-12

Resumo


The relationship between companies and investors is important for the reinforcement of the corporative governance practiced by the companies. This descriptive-qualitative study analyzed the performance of the information technology tools applied to the virtual investor care, practiced by listed banks at BOVESPA Stock Exchange (banks listed in differentiated levels of corporative governance as well as banks listed in the traditional market). The main results indicate that the most frequently tools are: site, email, electronic form for submission, FAQ, map of the site and video-conference. It could also be observed that the banks listed in differentiated levels of corporative governance had better performance comparing to the banks listed in the traditional market. From ten analyzed banks listed in the traditional market, nine took the last places in the rank among the 25 analyzed banks in the field research.

Palavras-chave


Corporative governance; Information Technology; IT tools; Banks; Bovespa stock exchange

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