Freitas, Ana Augusta Ferreira de, Universidade Estadual do Ceará, Brasil
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6TH CONTECSI - International Conference on Information Systems and Technology Management - General Papers
Analysis of applications of CRM systems in the beginning, maintenance and conclusion of commercial relationships in bank services providers
Resumo PDF -
6TH CONTECSI - International Conference on Information Systems and Technology Management - General Papers
Customer Relationship Management (CRM) and the beginning, maintenance and conclusion of relationships: a descriptive case study in three small information technology companies
Resumo PDF
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