This paper deals with two aspects of Brazilian process of digital television implementation: diffusion and capture of the financial benefits from technological innovation. Both are intrinsic related with other process even more fundamental, the democratization of communication media. The first of them refers to how many actors adopt the new technology, and the last one, which are those financial motivations to act. The tension between this phenomena have antagonistic reflex over the democratization’s process establishing how far and deep it can be take further. Each of those phenomena is supported by the digitalization of the transmission through electromagnetic specter