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This study focus on questions of Market Information (IM) in the Brazilian agribusiness context, specifically on the sugar and ethanol markets, having as objects of study the sugar-cane mills and fuel distributors in the São Paulo and Rio de Janeiro states. The aim was to analyze the importance of IM under the perspective of these agents toward ethanol price indicators in the decision-making process. The method used to obtain quantitative data was the closed questionnaire and the multiple choices aimed at enterprises. The results show that they consider IM in the decision-making process, mainly as a reference for closing deals in the spot market. Besides, it is used as a way of evaluating workers performance in the commercial, as an index for contracts or even as an important tool to develop scientific analysis. As for the decision-making, it was not possible to determine a model of decision. In general, the mills use a relatively similar sequence of decision-making, considering their financial and productive peculiarities, for example. The distributors also follow the same tendency, considering decision-making processes, entrepreneurial strategies and a group of choices of different alternatives. It is suggested that other studies deepen the use of IM in other products of the agribusiness, so that information demand policies by research centers be better structured.

Market information; Decision-making process; Sugar-cane mills; Fuel distributors; Agribusiness