Tamanho da fonte:
UM ENSAIO SOBRE A IMPORTÂNCIA DA APLICABILIDADE DA INTELIGÊNCIA COMPETITIVA EMPREENDEDORA
Última alteração: 2015-01-07
Resumo
The organizations, whose structures, processes and technologies are not aligned with the businesses, they will have difficulties in surviving in complex atmospheres. For us to survive, administration strategists have if leaning in practices as denominated her/it Competitive Intelligence. Like this being, the competitive intelligence is based in two great bases: the information and the speed of his/her use. This way, the purpose of this article is to discuss the competitive intelligence can be developed in an enterprising way. The methodology used in the present study is sustained in the exploratory research. In this study a questionnaire of direct questions was applied to the Small Companies of the Municipal district of Vila Velha/ES. It is waited like this, that the Enterprising Competitive Intelligence can act as a radar for the company, providing him/her the knowledge of the opportunities and identified threats in the atmosphere, aiding her in the socket of decision for the conquest of competitive advantage.
Palavras-chave
Strategy; Monitor of the Business Atmosphere; Competitive intelligence; Competitive intelligence of Market; Enterprising Competitive intelligence
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