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The primary objective of this research is to understand how the Chileans are gaining advantage from the opportunities and facing the threats that implies the Cyberculture* in the enterprise field. Besides, a way is defined that would have to follow Chile and other countries of similar conditions so that, by means of their small and middle-sized companies, obtain a real and effective insertion in the digitized world of today and tomorrow. A theoretical frame was developed with some concepts that were analyzed in their origin, resorting for it to authors who have previously researched them in particular contexts. The present work is descriptive deductive type. The results of the research have identified the elements that explain the intensity of use of Information and Communication Technologies (ICTs) in Chile. The results showed that if it is tried to implement in Chile models of successful businesses, similar to the European and with strong participation of TICs, will have to occur in Chile some cultural conditions similar to Europe. For this reason, European companies have a greater degree of absorption of the technologies that the Chilean companies and of many countries of western hemisphere.

Cyberculture; Chile; ICT; Post-modernity; development