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The present work proposes the creation of a Map of the Knowledge for an institution that intends to implant the Administration of your Goods Cognitive, kindred, of improving your acting and your competitiveness in the market. Like this, being, it can be used the tools that the Technology of the Information -TI dispose to help in this process, allowing a maximização of the results characterized by the speed and proportionate economy. In this context, the organization can use tools like Personal Brain, a software package that has as intention to personalize the information and to contain them, so that, they are organized in the same way how they are in the human brain. This tool allows to establish a net of connections among information,where the graphic interface represents them with structures hierarchical thoughts " calls (thoughts) in a diagramin which uses lines for the connection of those structures links " calls (connections) that indicate the relationships. The intention of this work was of creating a structure of information to make possible the Technological Incubator of Campina Grande - ITCG, the electric outlet of decision in your several fields of performance.