Frequent technological upgrade demands and high availability of infrastructure resources motivates companies to invest and adopt in technologies without planning, in a reactive way. This work aims to observe general orientations provided by strategic alignment and knowledge management to structure technological implementation in industrial environments. Focusing a multiple case study, held in industries to evaluate the proposition of knowledge management in a production environment, it was analyzed the RFID – Radio-Frequency identification – technology introduction and application, as a basic resource with increasing offer and popularity among practitioners. In its development, this multiple case study analyses how these technologies were applied in intuitive, non-planned way in industrial plants, not allowing to their users to obtain the best results for strategic knowledge management and alignment. These two constructs, reviewed in the literature approached are used to research how better strategic results could be obtained, if the industrial and production designers had both the strategic alignment and knowledge management theoretical basis consideration for their initial technological planning.